The Blog

Brace yourself for RC Design’s rants, raves and rhetoric.

User personas for business development

How to Read the Minds of your Target Audience with User Personas

A website shouldn't aspire to be something that designers would love to click through—it’s to resonate with customers and address their needs. User Personas help tell you what your customers want and give a solid direction to keep your team on track.

Written on Apr 27, 2018 Updated on 2018-04-27 14:34:03 by rcdesign
A man who doesn't notice typos

Nobody actaully notices typos, right?

Like it or not, we aren’t all spelling bee champions. And whether it’s the crush of hitting the deadline or simple carelessness, typos do happen.

Written on Feb 16, 2018 Updated on 2018-02-28 14:18:51 by rcdesign
A man with his broken website that needs maintenance

The ins and outs of website maintenance

Just like the delicate inner mechanisms of a fine watch, there are a lot of different moving parts in a website. Tweak this one thing over here and that thing over there suddenly spits out an error.

Written on Feb 08, 2018 Updated on 2018-02-16 10:47:22 by rcdesign
A group of people using voice search to get answers to their questions

“Hey Google, what’s the deal with voice search?”

The future is here in the form of voice search–it’s easy, it’s accessible and it’s completely overhauling the way we interact with search engines.

Written on Jan 25, 2018 Updated on 2018-01-26 11:06:02 by rcdesign
A man reacts to the large cost of his website project

Why the hell do you cost so much?

It isn’t particularly hard to build a large, clunky and beautiful-but-in-a-chaotic-sort-of-way website. But that will only satisfy your goals if your only goal is to build a website.

Written on Jan 18, 2018 Updated on 2018-01-26 11:10:47 by rcdesign
A business trying to read through some terrible and boring website content

How to tell if your website content sucks

A piece of writing needs to communicate purpose and intent to the target reader. It has something meaningful to say to its audience and demands to be read.

Written on Jan 11, 2018 Updated on 2018-01-26 11:11:36 by rcdesign
Gambling on Google Adwords, Quality Score

Are you just gambling with Google Adwords?

It’s easy to starting thinking of Google Adwords like it’s a big ‘ole slot machine. You write your ads, start a...

Written on Dec 18, 2017 Updated on 2018-01-11 10:23:17 by rcdesign