This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
my Driving Discount™ Campaign
Web + Interactive,Print Design,Advertising + Marketing Campaigns
Benson Kearley IFG
Professional Services
Benson Kearley IFG came to RC Design to develop a fully integrated micro-brand campaign for their my Driving Discount™ insurance program. The resulting work included the development of a consistent, lively and eye-catching illustrative design that was used across a direct mail campaign, newspaper ads and a responsive microsite.
Clean and simplistic design promoted the user-first mentality, allowing for visually pleasing advertisements and an easy to use web presence. The campaign highlighted features of the program with the greatest appeal to the specific target audience, helping the ads to stand out amidst a highly-competitive industry.