my Driving Discount™ Campaign

Web + Interactive,Print Design,Advertising + Marketing Campaigns

Benson Kearley IFG

Professional Services

Benson Kearley IFG came to RC Design to develop a fully integrated micro-brand campaign for their my Driving Discount™ insurance program. The resulting work included the development of a consistent, lively and eye-catching illustrative design that was used across a direct mail campaign, newspaper ads and a responsive microsite.

Clean and simplistic design promoted the user-first mentality, allowing for visually pleasing advertisements and an easy to use web presence. The campaign highlighted features of the program with the greatest appeal to the specific target audience, helping the ads to stand out amidst a highly-competitive industry.