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Corporate Identity Design
Logo + Corporate Identity
Benson Kearley IFG
Professional Services
An identity is the very essence of what a company is. A strong identity and brand can alter perceptions, improve customer relations, elevate experiences and heighten stakeholder value.
Benson Kearley contacted RC Design for help with creating a corporate identity when they merged with IFG to become Benson Kearley IFG.
Their specific business model is based around their customers and the company’s commitment to a broad spectrum of insurance needs. Their new identity needed to communicate their integrity as a company in whole, and instantly represent their values to their audience. RC Design was tasked with coming up with an identity that showcased this.
The project included the creation of a new logo, website and print material, as well as to extend the new brand throughout both the website and print.
As evidenced by their involvement in and around the town of Newmarket, Benson Kearley IFG clearly believes that a community is how a business and a family intertwine. We wanted this to be made evident by our work as well.
