Corporate Identity Design

Logo + Corporate Identity

RIT Vacations


Through innovative use of space, typographic treatments, carefully selected colour combinations and clever usage of shapes, the visual identity for Royal Irish Tours incorporates the qualities that have been at the foundation of the organization since its inception, while simultaneously presenting a modern-day vision of RIT. Highly relevant Celtic symbolism is expertly woven into the visual identity, paying homage to the rich and proud heritage of the land. Mixed with contemporary typography, this visual identity showcases RIT as an industry leader offering exceptional value, passion and customer service.