Website Design & Development

Web + Interactive

Pool Craft


Pool Craft is an industry leading swimming pool company specializing in complete backyard overhauls, offering custom pool design and construction, landscaping, carpentry and project management.

As long-time partners, we have had the pleasure of collaborating with Pool Craft on projects such as digital marketing strategy, social media management, and web design and development.

We redesigned and developed this responsive Wordpress website to succinctly present Pool Craft's wide range of services offerings, all while improving the website's overall look and feel and creating a better user flow.

User-centered research and strategy provided a strong foundation for the site — we began this process with keyword research and persona development, which then informed our wireframes and visual designs.

We invite you to dive into the site and check it out for yourself!