Sexual Orientation: Does it really matter? Campaign

Advertising + Marketing Campaigns

PFLAG Canada York Region


Working closely with PFLAG, we ignited a campaign that helped alter the public’s view of gay, lesbian, bisexual and transgender community and shed a light on the impacts of oppression, segregation and hate that often accompanies the harsh reality faced by the LGBTQ community. RC Design developed and designed an impactful billboard that illustrated human connection and cooperation through simple yet impactful copy and a single, strong image. The concept illustrates themes of understanding, harmony, love and acceptance – human needs – because we are all human. Following the success of the billboard, we created an accompanying poster and banner stand that was featured at PFLAG’s second annual charity gala.