Wine Tasting Campaign

Web + Interactive,Print Design,Advertising + Marketing Campaigns

Joia Ristorante



At Joia, brothers Marco and Eungeio have been creating culinary masterpieces since 1997. They’re all about Italian food, local ingredients and from-scratch recipes. With such dedication to genuine flavours, it was time to indulge in some inspirational direction for their brand.

RC Design created an easy-to-navigate website with beautiful background imagery to showcase menu and wine options. Following the website’s revamp, a highly successful direct mail campaign and microsite for wine tasting contest.

With a phenomenal response rate of nearly 10%, the campaign brought wine connoisseurs and fine diners from around the GTA.