The Blog

Brace yourself for RC Design’s rants, raves and rhetoric.

Category Marketing

Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

How to Read the Minds of your Target Audience with User Personas

A website shouldn't aspire to be something that designers would love to click through—it’s to resonate with customers and address their needs. User Personas help tell you what your customers want and give a solid direction to keep your team on track.

Written on Apr 27, 2018 Updated on 2018-04-27 14:34:03 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Nobody actaully notices typos, right?

Like it or not, we aren’t all spelling bee champions. And whether it’s the crush of hitting the deadline or simple carelessness, typos do happen.

Written on Feb 16, 2018 Updated on 2018-02-28 14:18:51 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Why the hell do you cost so much?

It isn’t particularly hard to build a large, clunky and beautiful-but-in-a-chaotic-sort-of-way website. But that will only satisfy your goals if your only goal is to build a website.

Written on Jan 18, 2018 Updated on 2018-01-26 11:10:47 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

How to tell if your website content sucks

A piece of writing needs to communicate purpose and intent to the target reader. It has something meaningful to say to its audience and demands to be read.

Written on Jan 11, 2018 Updated on 2018-01-26 11:11:36 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Are you just gambling with Google Adwords?

It’s easy to starting thinking of Google Adwords like it’s a big ‘ole slot machine. You write your ads, start a campaign and th...

Written on Dec 18, 2017 Updated on 2018-01-11 10:23:17 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

What’s the point of Keyword Research?

Every proper search engine optimization campaign begins with keyword research. Like macaroni and cheese, they simply belong togeth...

Written on Sep 27, 2016 Updated on 2018-01-11 10:23:49 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Citations and the importance of a good NAP

Who doesn’t like a good NAP? After it’s done, you feel better and your website’s SEO performance skyrockets. Of course, when I...

Written on Apr 05, 2016 Updated on 2018-01-11 10:24:37 by