The Blog

Brace yourself for RC Design’s rants, raves and rhetoric.

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Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Do Article Titles Even Matter?

“Do article titles even matter?” Do fish need water? Does ice cream melt in the heat? Does the RC team love tea? In an attem...

Written onSep 09, 2019 Updated on2019-09-26 11:01:13 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Can you ever cut corners on SEO?

So you sort of get the value of SEO but as time and budget constraints creep in, you might be considering going it alone or prioritizing some parts over others. You could cut some corners but with something that provides such measurable results, a step back and a more holistic view is usually called for...

Written onJun 18, 2019 Updated on2019-11-15 17:28:54 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

How to Read the Minds of your Target Audience with User Personas

A website shouldn't aspire to be something that designers would love to click through—it’s to resonate with customers and address their needs. User Personas help tell you what your customers want and give a solid direction to keep your team on track.

Written onApr 27, 2018 Updated on2018-04-27 14:34:03 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Nobody actaully notices typos, right?

Like it or not, we aren’t all spelling bee champions. And whether it’s the crush of hitting the deadline or simple carelessness, typos do happen.

Written onFeb 16, 2018 Updated on2018-02-28 14:18:51 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Why the hell do you cost so much?

It isn’t particularly hard to build a large, clunky and beautiful-but-in-a-chaotic-sort-of-way website. But that will only satisfy your goals if your only goal is to build a website.

Written onJan 18, 2018 Updated on2018-01-26 11:10:47 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

How to tell if your website content sucks

A piece of writing needs to communicate purpose and intent to the target reader. It has something meaningful to say to its audience and demands to be read.

Written onJan 11, 2018 Updated on2018-01-26 11:11:36 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Are you just gambling with Google Adwords?

It’s easy to start thinking of Google Adwords like it’s a big ‘ole slot machine. You write your ads, start a campaign and then ...

Written onDec 18, 2017 Updated on2019-11-26 17:49:26 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

What’s the point of Keyword Research?

Every proper search engine optimization campaign begins with keyword research. Like macaroni and cheese, they simply belong togeth...

Written onSep 27, 2016 Updated on2018-01-11 10:23:49 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Citations and the importance of a good NAP

Who doesn’t like a good NAP? After it’s done, you feel better and your website’s SEO performance skyrockets. Of course, when I...

Written onApr 05, 2016 Updated on2018-01-11 10:24:37 by