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The Blog

Brace yourself for RC Design’s rants, raves and rhetoric.

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Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Still in Quarantine, Still Going Strong

Our key takeaways to working from home during the COVID-19 pandemic. Throughout this quarantine, many of us have been put into si...

Written onJul 22, 2020 Updated on2020-07-22 16:45:32 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

We are still the RC You Know and Love

We are in this together! Thank yous can sometimes be implied and not as heartfelt as they come across. Simply an automatic respon...

Written onMar 31, 2020 Updated on2020-03-31 15:48:58 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Do Article Titles Even Matter?

“Do article titles even matter?” Do fish need water? Does ice cream melt in the heat? Does the RC team love tea? In an attem...

Written onSep 09, 2019 Updated on2019-09-26 11:01:13 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Can you ever cut corners on SEO?

So you sort of get the value of SEO but as time and budget constraints creep in, you might be considering going it alone or prioritizing some parts over others. You could cut some corners but with something that provides such measurable results, a step back and a more holistic view is usually called for...

Written onJun 18, 2019 Updated on2019-11-15 17:28:54 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

How to Read the Minds of your Target Audience with User Personas

A website shouldn't aspire to be something that designers would love to click through—it’s to resonate with customers and address their needs. User Personas help tell you what your customers want and give a solid direction to keep your team on track.

Written onApr 27, 2018 Updated on2018-04-27 14:34:03 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Nobody actaully notices typos, right?

Like it or not, we aren’t all spelling bee champions. And whether it’s the crush of hitting the deadline or simple carelessness, typos do happen.

Written onFeb 16, 2018 Updated on2018-02-28 14:18:51 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

The ins and outs of website maintenance

Just like the delicate inner mechanisms of a fine watch, there are a lot of different moving parts in a website. Tweak this one thing over here and that thing over there suddenly spits out an error.

Written onFeb 08, 2018 Updated on2018-02-16 10:47:22 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Why the hell do you cost so much?

It isn’t particularly hard to build a large, clunky and beautiful-but-in-a-chaotic-sort-of-way website. But that will only satisfy your goals if your only goal is to build a website.

Written onJan 18, 2018 Updated on2018-01-26 11:10:47 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

How to tell if your website content sucks

A piece of writing needs to communicate purpose and intent to the target reader. It has something meaningful to say to its audience and demands to be read.

Written onJan 11, 2018 Updated on2018-01-26 11:11:36 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Are you just gambling with Google Adwords?

It’s easy to start thinking of Google Adwords like it’s a big ‘ole slot machine. You write your ads, start a campaign and then ...

Written onDec 18, 2017 Updated on2019-11-26 17:49:26 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

2017 is the year of HTTPS

The web is constantly changing and improving. Last year we saw a huge trend for mobile and responsive websites. This year, the big...

Written onFeb 01, 2017 Updated on2017-02-01 14:08:17 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

What’s the point of Keyword Research?

Every proper search engine optimization campaign begins with keyword research. Like macaroni and cheese, they simply belong togeth...

Written onSep 27, 2016 Updated on2018-01-11 10:23:49 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

WordCamp Toronto 2016 in review

Wordpress continues to be one of the most preferred content management systems in the world. Approximately a quarter of all websit...

Written onAug 10, 2016 Updated on2018-01-11 10:24:16 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

What makes a logo design great?

Logo design is easy, right? After all, we can look at logos for Nike, Apple or McDonald’s and say, “Well, those certainly aren’...

Written onJul 19, 2016 Updated on2018-01-11 10:24:25 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Michael Larkin joins the RC Team

We’d like to give an enthusiastic and warm welcome to Michael Larkin, the newest member of the RC Design team! Michael comes to u...

Written onMay 03, 2016 Updated on2018-01-11 10:24:30 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Citations and the importance of a good NAP

Who doesn’t like a good NAP? After it’s done, you feel better and your website’s SEO performance skyrockets. Of course, when I...

Written onApr 05, 2016 Updated on2018-01-11 10:24:37 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

Introducing the KPC Power Website

We are pleased to announce the launch of a new website for KPC Power Electrical Ltd. As specialists in high voltage maintenance ...

Written onMar 10, 2016 Updated on2016-06-21 10:31:43 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

"Mobilegeddon" is here. Are you mobile-ready?

Back on February 26th 2015, Google bestowed big news on the marketing world and confirmed that on April 21st, a significant struct...

Written onApr 20, 2015 Updated on2018-01-11 10:25:01 by
Shot of an office worker sleeping on his table - tired with working on citations and his NAP for SEO performance

RC Design Wins Gold at the MarCom Awards!

Great news from the team at RC Design! We are thrilled to share that the 2010/2011 Town of Newmarket Annual Report designed by RC...

Written onNov 27, 2012 Updated on2016-07-05 11:26:29 by