An inclusive resource for 2SLGBTQ+ families
Project: Fullwidth
Content Columns
The Challenge
Pflag supports 2SLGBTQ+ people and their loved ones. They provide resources, community connections, peer support, education and advocacy. The network needed a website that informs and engages their three main target audiences: individuals, parents and support circles, and social services and government groups. The new site had to be easy to use, and make visitors feel welcome and supported.
Our Role
Strategy and planning
User-centred web design and build
Marketing and communications
Website Scroller
Project: Fullwidth
Content
Our Solution
We designed a dynamic and vibrant bilingual site reflective of the 2SLGBTQ+ community. The structure offers an individualized user journey and makes sure the site is relevant and easy to use for all, with a banner that directs the three target audiences to choose the most relevant pathway. Our comprehensive process included development, quality assessment and testing, SEO implementation, AODA compliance and CMS training.