A 360 campaign supporting women and non-binary folks
Project: Fullwidth
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The Challenge
Dress for Success Canada Foundation’s virtual service, Helping Women Now, provides professional and personal support to women and non-binary people. From resume writing to accessing government resources, they help counter the challenges of underemployment and under presentation. The service needed to increase user awareness and engagement, and boost volunteer numbers and donations to maximize their impact.
Our Role
Strategy and planning
User-centred web design and build
Marketing and communications
Social media
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Our Solution
We based our bilingual national campaign on a colourful and lively concept that appealed to women and non-binary folk with aspirations to thrive in work and life. The 360 campaign included an inspiring custom website; brand campaign and guidelines; out-of-home advertising on digital billboards across Canada; display, social and editorial ads; social media; printed postcards and more.
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Project: Fullwidth
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Get in touch to start a project.
Project: Fullwidth
The Results
impressions
visitors over the course of the campaign
new volunteers
of appointment booking goals achieved