Packaging design that brings the flavour
Project: Fullwidth
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The Challenge
Kappa Foods makes sauces inspired by global cuisines. They wanted packaging for three sauces to showcase their rich flavour profile and draw attention to the high quality natural ingredients. The packaging needed to incorporate the brand’s existing green and black colours and be flexible for use across multiple products. Kappa was also releasing a cookbook with inspirational recipes featuring the sauces. We were asked to design the 60-page book, building on the feel of the packaging design and emphasizing the quality, natural, Canadian origins of the ingredients.
Our Role
Marketing and communications
Project: Fullwidth
Project: Fullwidth
Content
Our Solution
We used a dark palette with a single accent colour to indicate the product on the packets. The layout was clean, typography bold, and iconography simple, to create a striking design that catches the eye of busy shoppers. We presented the cookbook in a clear and concise layout and used stunning photography that worked in harmony with the colour palette. We balanced white space to make the recipes and images pop, with zesty splashes of lime green to echo the brand colours.
Project: Fullwidth
Project: Fullwidth
Content
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