Partnering to support culture, inclusion, and connection
Project: Fullwidth
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The Challenge
Reena supports people with diverse abilities and mental health challenges within a framework of Jewish culture and values. They needed to improve brand awareness and share what makes them unique and the services they offer. Reena also wanted to use their online presence to establish their position as a leader in the disability sector, as well as being a top employer. The goal was to increase public engagement and encourage more volunteers.
Our Role
Strategy and planning
User-centred web design and build
Marketing and communications
Social media
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Project: Fullwidth
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Our Solution
Throughout our ongoing partnership with Reena, we’ve provided them with a variety of services. So far, we’ve created a user-focused website with a refreshed look and feel that clearly communicates Reena’s services and programs and highlights their long-term vision and community impact. We also launched the Reena 50 Campaign to tell Reena’s story, profile their past and future and increase brand awareness. The campaign had a big impact. It was motivating and inclusive, and included a logo, microsite, full page ad and media kit. And our empowering and educational Community Participations campaign, which included a landing page, creative direction, video shoot and social media, highlighted new programs and encouraged volunteers.