UC Icon

Logo + Corporate Identity,Print Design,Editorial + Book,Packaging

Upper Canada Mall


We're proud to have partnered with Upper Canada Mall on the branding and print collateral for a new rewards program for top performing tenants, called UC Icon.

We designed a sophisticated logo and branded information package, consisting of a saddle-stitched brochure, key fob, and custom envelope with gold foil stamping.

Featuring a colour palette of classic black paired with gold and marble, and a mix of script, serif, and sans-serif typefaces, the design evokes the sense of a premier brand while paying homage to the existing Upper Canada brand.