Project: Fullwidth
Content Columns
The Challenge
We were asked to create a suite of websites for four linked transport and logistics businesses: Canpar Express, Loomis Express, ICS Courier and TForce Integrated Solutions. Each site needed to be unique but also connected to the others with a unified overall style.
Our Role
Strategy and planning
User-centred web design and build
Marketing and communications
Image Grid
Website Scroller
Content
Our Solution
After researching to understand site customer personas, we created a discovery document that included information architecture development, wireframing and the visual design of the four sites. We then designed each of the four sites with its own distinct identity. We incorporated distinctive curves based on the TFI logo throughout the suite of sites and used TFI’s fonts and colours to tie them back to the TFI brand. And, we art directed a photoshoot for three of the businesses.