Why Great Design Means Great Business

Still think design is just about aesthetics?

We’re making the case that design is a strategic asset that doesn’t just drive business growth, but improves customer satisfaction and innovation. Here at RC Design, we know that great design is at the core of every successful business, and we’re sharing this research by McKinsey & Company to help prove it.

A Business Case for Design

According to McKinsey’s findings, companies that prioritize design outperform their peers in both revenue growth and shareholder returns. The data is compelling: design-led organizations achieve 32% higher revenue growth and 56% higher total returns to shareholders compared to their counterparts.

This isn’t just about making products look good—it’s about creating value at every touchpoint of the customer journey. Companies that integrate design into their business strategy are more likely to develop products and services that resonate deeply with their customers, leading to increased loyalty and market share.

Key Takeaways

1. Design as a Strategic Priority: The most successful companies treat design as a central element of their strategy, not as an afterthought. They integrate design thinking into every aspect of their operations, from product development to customer service.
2. Cross-Functional Collaboration: Effective design requires collaboration across departments. When designers, engineers, and business leaders work together from the outset, the results are more innovative and better aligned with customer needs.
3. Iterative and Inclusive Processes: The best design processes are iterative and inclusive, involving feedback from customers and stakeholders at every stage. This approach ensures that the final product or service not only meets customer expectations but exceeds them.
4. Measurement and Metrics: Successful companies measure the impact of design with the same rigor they apply to other business functions. They track design’s contribution to key metrics like customer satisfaction, time to market, and financial performance.

RC Design’s Approach

At RC Design, we take these insights to heart. We believe that design is not just about creating beautiful visuals; it’s about solving real business problems. Our team works closely with clients to understand their unique challenges and opportunities, ensuring that every design decision is aligned with their broader business goals.

We emphasize the importance of cross-functional collaboration, bringing together experts from different fields to create holistic solutions. By involving our clients throughout the process, we ensure that the final product is not just a reflection of our creativity, but a true embodiment of their vision.

The Power of Design is Clear

The McKinsey report makes it clear: design is a powerful tool for driving business success. Companies that embrace design as a strategic priority are more likely to innovate, grow, and thrive in today’s fast-paced market.

At RC Design, we’re committed to helping our clients unlock the full potential of design. Whether you’re looking to launch a new product, rebrand your company, or enhance your customer experience, we’re here to help you achieve your goals through the power of great design.