Website Design & Development
Web + Interactive
Upper Canada Mall
On the heels of a full brand overhaul, Upper Canada Mall turned to RC Design for the task of crafting a new sleek and responsive website. The new website was also to be a vehicle for promoting the “All About U” campaign to discover the next face of the brand.
The finished product builds off the brand’s visual identity with a clean and sophisticated layout. The site’s colour draws from its photography, using a stylish pastel colour palette.
A lifestyle blog and integration with social channels feature prominently above the fold, inviting the site’s audience to become familiar with the brand’s story.
Lastly, a custom built campaign page gave users the opportunity to submit an application and upload their photo to be considered as the newest face of the Upper Canada Mall brand. This interactive campaign generated valuable interest and engagement with the site.