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Logo and Stationery Design

Logo + Corporate Identity

Salida Capital

Corporate Finance

A leading international alternative investment firm located at the top of the CIBC Tower in Toronto, Salida Capital required a sophisticated logo to express the dual coordinates of forward movement and great heights.
Printed in metallic ink to imply wealth and prosperity, the wings icon was set on a density and colour gradient, which evokes creative movement and suggests that the ability to soar lives in commune with stable grounding. Capital letters express authority, stability and sophistication, while serif font embodies trust and reliability by alluding to tradition Roman faces.