Corporate Identity Design

Logo + Corporate Identity

Beaver Machine Corp.


Versatile. Durable. Trusted.

As the leading vending machine manufacturer, Beaver Machine Corporation has maintained their reputation by developing and producing the most accurate mechanical rotary coin acceptor in the world. The machine offers options of accepting multiple coin combinations and the ability to filter through currency not meant to be accepted.

The trick was transferring the superb function of the machine to an identity and print material that was just as versatile. With a legacy spanning over 50 years, it was important for Beaver to keep their long standing history in motion to maintain the childhood brand we all know and love.

So we adapted the nostalgic emblem, created savvy stationary and print material and added our two cents; a splash of youthful colour that compliments the durable nature of the equipment Beaver makes.